PROFESSIONAL HISTORY
SOCIAL MEDIA & COMMUNICATIONS MANAGER,
ABM INDUSTRIES
June 2021 -
Developed, implemented, and maintained a creative and high-impact social media strategy that supported ABM's mission, elevated the brand, and drove engagement
Managed end-to-end process for content generation for all corporate social accounts based on Enterprise, Industry Group and Business Function activities, including content development, image sourcing, review and approval process, publishing, and analysis
Oversaw editorial calendar management with a focus on content strategy for ABM's corporate owned digital channels
Provided support for media relations activity and thought leadership campaign development with a focus on social media amplification
Generated monthly reports on channel performance and social listening to establish baseline KPI's and measure success
DIGITAL MARKETING SPECIALIST, SAE INSTITUTE
July 2019 - October 2020
Developed and executed media content across social media channels
Produced analytical reports on content performance, channel growth, and overall performance, and provided suggestions for improvement
Planned, managed and executed weekly Social Media Content Calendar.
Monitored social media activity across all channels and provided appropriate and timely responses to inquiries, comments, and mentions to manage brand reputation
Identified trends, topics, and opportunities on social media platforms to increase brand awareness and reach new prospective students
Planned and executed social media campaigns
Made website updates such as campus news, alumni highlights and important dates through Silverstripe CMS platform
Generated organic lead generation through social media
Proposed, created and maintained SAE Institute blog
Fulfilled campus business card, swag, and creative requests
Wrote general email communications
FREELANCE WEB CONTENT DEVELOPER, CARMEN'S SALON & SPA
Proposed and created a website using Wix in order to implement an online presence for a small business
Wrote engaging original copy for various services and procedures
Implemented e-commerce capabilities to help grow online sales
August 2020 - September 2020
ACCOUNT COORDINATOR, RITTA
September 2017 - June 2019
Established and fostered business relationships with various long-term Fortune 500 clients such as BMW USA
Managed various digital projects for BMW Financial Services from initiation to completion including: Estimating, Project Management, Invoicing, Reporting, and Strategizing for growth
Developed strong vendor relations with Designers, Writers, Coders and Developers
Managed Social media accounts for BMW Performance Center and the MINI Driving Experience USA
Concept and Executed Social Strategies for various social accounts including: Creating content calendars, posting engaging images & videos, and monitoring social account traffic
Coordinated Ad Buys across several social media platforms
Assisted on proposal creation
Provided reports of Social campaign success as well as insight of post-performance
ADMINISTRATIVE ASSISTANT, RITTA
August 2016 - September 2017
Oversaw receptionist area, including greeting visitors and responding to telephone and in-person requests for information
Coordinated inventory orders, office supplies, shipping and deliveries
Worked with Traffic Manager to prepare weekly project reports
Helped archive electronic and printed jobs
Compiled competition research and monthly research presentation decks
Assigned work to freelancers
Posted to client social media pages & pulled social media reports using Sprout Social
COPY EDITOR, BAUER PUBLISHING GROUP
October 2015 - January 2016
Edited stories for factual information and grammatical correctness
Wrote content for Sweepstakes and You Solutions sections while also coordinating this look for less picks for Slimmer section
Liaison with fashion companies and public relation agencies
Maintained fashion and beauty closet, coordinated internal beauty sales, and assisted at photo shoots
Acted as assistant to editor-in-chief: Administrative tasks such as answering phones, conducting payroll, and maintaining calendar
PROOFREADING INTERN, THE PEKOE GROUP
March 2015 - June 2015
Read incoming documents and scanned for grammar, spelling, and style mistakes
Proofread drafts from the copywriting and design departments for style, accuracy, and clarity
Compared incoming documents against master documents for continuity
STUDENT ASSISTANT, MONTCLAIR STATE UNIVERSITY
September 2014 - May 2015
Administrative tasks such as answering phones, taking messages, writing and responding to emails, copying, filing, and managing the calendar
Assisted patrons with using technology resources such as PC, MAC, and AV equipment
Set up and troubleshot technology labs and Classrooms of the Future
Managed and maintained equipment inventory